Celebrate Holiday Traditions Through The Power Of Storytelling
According to survey, consumers spend more time shopping than with friends and family during the holidays, yet want more time for one-on-one connections
BEAVERTON, Ore., November 18, 2010 – The holidays may be the most important time to reconnect with loved ones – yet more than half of consumers only spend the same or less time with friends and family compared to the rest of the year, according to a new survey1 conducted by independent market research firm Toluna and VTech® Communications, a wholly owned subsidiary of VTech Holdings Ltd. (HKSE: 303; ADR: VTKHY) and the largest U.S. cordless phone manufacturer.
What are consumers doing when they should be spending time with loved ones? The survey showed that Americans spend more time shopping for gifts or deals than connecting with loved ones, with 51 percent of females putting shopping at the top of their to-do lists. Additionally, 30 percent of respondents felt they had not devoted enough time during recent holidays for friends and extended family.
To help consumers make reconnecting with loved ones a reality this holiday season, VTech is celebrating the power of storytelling as a way to strengthen quality connections and propel favorite cultural and family traditions. The company is encouraging consumers to share their holiday stories and make a pledge at http://www.facebook.com/VTechPhones, to call and connect with a loved one. Participants will be eligible to win weekly prizes and a grand prize trip for two to reconnect in person.