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Axucena Cierco Shares Her Fondest Holiday Memories

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Enter for a Chance to Win a VTech Phone During the Holidays

BEAVERTON, Ore., November 30, 2010 – National television correspondent and mother, Azucena Cierco, knows how it feels to be separated from her family during the holidays and has partnered with VTech® Communications, a wholly owned subsidiary of VTech Holdings Ltd. (HKSE: 303; ADR: VTKHY) and the largest U.S. cordless phone manufacturer, to help Latina moms stay in touch with their families through a series of Twitter® giveaways . As a recent survey confirms, the holidays are an important time for Latino families to gather together, share stories and pass on traditions within the generations. However, for many families separated from their loved ones, sharing and keeping traditions can prove more difficult.

“Although my parents live with me in the United States, my sisters, grandmother and aunts still live in Mexico. Getting together every year becomes difficult especially during the holidays,” says Cierco. “I try to connect with them as much as possible during the year, but the holidays are when I miss them and their stories the most.”

Independent research group Toluna/Greenfield Online recently conducted a VTech-sponsored survey of Latina moms and found that staying in touch with family is a main priority during the holidays. The survey of 300 Latina moms is a part of VTech’s “Stay Grounded” campaign that highlights the importance of one-to-one communication, particularly through storytelling and handing down cultural traditions this holiday season. Other top reasons for staying connected with family during the holidays are as follows:

  • Latina moms (28 percent) call their families that live away because they miss them; they also call them to share details of holiday celebrations because they cannot be together during the holidays (22 percent).
  • Seventy-seven percent of Latina moms tend to share their family traditions with their young ones, as well as stories about when they were young.
  • Out of all of their family members, a majority say that they are most likely to call their mothers to reminisce about their family stories during the Christmas season.
  • Over half of the Latina moms (62 percent) use that same opportunity to get updates about their families living in or outside the United States.

View the full press release

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